Search results for “site:amazon.com”

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developer.amazon.com docs › ask-overviews › build-skills-with-the-alexa-skills-kit.html

What is the Alexa Skills Kit? | Alexa Skills Kit

The Alexa Skills Kit (ASK) is a software development framework that enables you to create content, called skills. Skills are like apps for Alexa. With an interactive voice inte...

advertising.amazon.com library › guides › cost-per-click

What is CPC (cost per click)? How PPC advertising works | Amazon Ads

CPC (cost per click) is a metric that determines how much advertisers pay for the ads they place on websites, based on the number of clicks the ad receives.

aws.amazon.com blogs › networking-and-content-delivery › how-aws-is-helping-to-secure-internet-routing

How AWS is helping to secure internet routing | Networking & Content Delivery

The internet works reliably, in large part, on the basis of a key technology called Border Gateway Protocol (BGP). BGP is a means by which all junction points on the internet (routers) communicate with each other to dynamically establish...

advertising.amazon.com library › case-studies › flywheel-logicool

Flywheel boosts year-over-year sales of top product by 97% | Amazon Ads

Learn how Flywheel helped Logicool to increase year-over-year sales by 97% for target product, leveraging Sponsored Brands video creatives.

aws.amazon.com blogs › startups › how-climate-tech-startups-use-generative-ai-to-address-the-climate-crisis

How climate tech startups use generative AI to address the climate crisis | AWS Startups Blog

We are excited to introduce you to a few Climate Tech startups that are at the forefront of the race to stop the climate crisis. They’re using generative AI to fight climate change by reducing greenhouse gas emissions and enabling the world to transition to a zero-carbon economy.

advertising.amazon.com library › guides › prime-day-advertising-guide

Prime Day 2025: Tips for a winning strategy | Amazon Ads

Learn how to optimize your Sponsored Products campaigns for Prime Day 2025. Discover targeting strategies, budget optimization tips, and best practices to drive sales.

advertising.amazon.com library › guides › prime-day-advertising-guide-authors

Prime Day tips for small-business owners and authors | Amazon Ads

Make the most of Prime Day as a business or author by boosting sponsored ads performance with tips on targeting and budget strategies, creative, video ads, and how to use advertising tools.

aws.amazon.com blogs › publicsector › higher-education-utilizes-cloud-student-engagement-to-drive-sustainability-improvements

Higher education utilizes cloud and student engagement to drive sustainability improvements | AWS Public Sector Blog

Universities and colleges around the world are taking an active role in sustainability efforts. Read this blog post to learn how higher education institutions are incorporating sustainability into cross-institutional strategies,...

aws.amazon.com blogs › machine-learning › selecting-the-right-metadata-to-build-high-performing-recommendation-models-with-amazon-personalize

Selecting the right metadata to build high-performing recommendation models with Amazon Personalize | Artificial Intelligence

In this post, we show you how to select the right metadata for your use case when building a recommendation engine using Amazon Personalize. The aim is to help you optimize your models to generate more user-relevant recommendations. We...

aws.amazon.com blogs › developer › client-updates-in-the-preview-version-of-the-aws-sdk-for-go-v2

Client Updates in the Preview Version of the AWS SDK for Go V2 | AWS Developer Tools Blog

As of January 19th, 2021, the AWS SDK for Go, version 2 (v2) is generally available. The AWS SDK for Go V2 developer preview was introduced in December 2017 based on customer feedback provided by you, and we focused on improving its ease...

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