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Revised & Expanded – Quantifying Customer Experience | DART Whitepaper | RFID Lab
https://rfid.auburn.edu/papers/quantifying-customer-experience-v2-pdf
“In March 2021, The DART Group published “Quantifying Customer Experience,” which explored how the group utilizes the Process, Layout, Metrics, Model to quantify customer experience in brick-and-mortar stores. In the second edition of the paper, DART has added an additional case study, updates on...” (from the page’s text)
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