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Minimum Viable Ethnography. One question.Ten minutes. No excuses. | by Erika Hall | Mule Design Studio | Medium
https://medium.com/mule-design/minimum-viable-ethnography-a047e9358df0
“After reading yet another account of how so many entrepreneurs and business people find excuses to avoid research, I want to expose these objections as the fear-spawned, ego-propelled straw herrings…” (the page’s own description)
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