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The Firebase Blog: Dynamic audiences in Google Analytics for Firebase

https://firebase.googleblog.com/2019/02/dynamic-audiences-in-google-analytics.html

“For businesses to make the best decisions about where to invest their marketing budget, it’s critical that they understand user behavior on both their web and app properties. And while a website is often the first customer touchpoint, for many businesses, apps are where customers are spending more of their time. As...” (the page’s own description)

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Last read: 8 Jul 2025
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