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Server-side tagging | Google Tag Manager - Server-side | Google for Developers
https://developers.google.com/tag-platform/tag-manager/server-side/overview
“Server-side tagging allows you to move measurement tag instrumentation from your website or app to a server-side processing container on Google Cloud Platform (GCP), or any other platform of your choosing. Server-side tagging offers a few advantages over client-side tags: Improved performance...” (from the page’s text)
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