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Introduction to mobile tagging | Tag Platform | Google for Developers
https://developers.google.com/tag-platform/tag-manager/mobile
“You can set up data collection in a mobile app through Google Tag Manager. Tag Manager allows you to modify the way you set up your app without needing to rebuild and resubmit the app code to app marketplaces. Most of the time, you won't need to write a single line of code when you use Tag Manager....” (from the page’s text)
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