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Key-value targeting | Google Publisher Tag | Google for Developers
https://developers.google.com/publisher-tag/guides/key-value-targeting
“Key-values can be used to target ads more granularly than ad units. Learn more about key-values. For each ad request, you may pass one or more keys, each with one or more associated values. These key-values will be evaluated against targeting options configured at the line item-level in Ad Manager....” (from the page’s text)
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