Only 14% of sites explicitly mark both optional and required fields — even though failing to do so results in validation errors and abandonments. See our latest test findings.
Our UX testing found that difficulty inputting their credit card expiration date needlessly delayed users from placing orders — yet 72% of sites fail at this. See our latest Checkout findings.
UX case study of Lowe’s based on an exhaustive UX review across 299 design elements comparing Lowe’s against 318 other sites.
UX case study of Zalando based on an exhaustive UX review across 574 design elements comparing Zalando against 318 other sites.
UX case study of Best Buy based on an exhaustive UX review across 863 design elements comparing Best Buy against 318 other sites.
UX case study of H&M based on an exhaustive UX review across 897 design elements comparing H&M against 318 other sites.
UX case study of HP based on an exhaustive UX review across 601 design elements comparing HP against 318 other sites.
UX case study of CVS based on an exhaustive UX review across 540 design elements comparing CVS against 318 other sites.
UX case study of Etsy based on an exhaustive UX review across 923 design elements comparing Etsy against 318 other sites.
UX case study of Apple based on an exhaustive UX review across 655 design elements comparing Apple against 318 other sites.