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The Stretch Goal Paradox

https://hbr.org/2017/01/the-stretch-goal-paradox

“What executive hasn’t dreamed of transforming an organization by achieving seemingly impossible goals through sheer force of will? Indeed, in countless business narratives, the practice of setting such objectives has been celebrated as a key source of achievement. But in practice, stretch goals rarely work out, the...” (the page’s own description)

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