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The One Number You Need to Grow

https://hbr.org/2003/12/the-one-number-you-need-to-grow

“Reprint: R0312C Companies spend lots of time and money on complex tools to assess customer satisfaction. But they’re measuring the wrong thing. The best predictor of top-line growth can usually be captured in a single survey question: Would you recommend this company to a friend? This finding is based on two years...” (the page’s own description)

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7 Jul 2025
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“Not rated yet” and similar notes are shown on purpose: we say what we haven't measured, so the page doesn't look emptier or better than it is.