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Sephora UX Case Study – Baymard Institute

https://baymard.com/ux-benchmark/case-studies/sephora

“UX case study of Sephora based on an exhaustive UX review across 1120 design elements comparing Sephora against 318 other sites.” (the page’s own description)

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Last read
10 Jul 2025
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4 links from 1 site

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  • https://baymard.com/blog/current-state-ecommerce-product-page-ux “Sephora”
  • https://baymard.com/ux-benchmark/case-studies/cvs “Top 1%SephoraHealth & Beauty90page designs:app, mobile, desktop”
  • https://baymard.com/blog/gifting-flow “Sephora”
  • https://baymard.com/ux-benchmark “Top 1%SephoraHealth & Beauty90page designs:mobile, desktop, app”

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